Re-engagement campaigns

Available on Professional and Unlimited

Win-back campaigns built from the existing primitives — smart segments filter inactive contacts, and drip sequences nurture them back. There's no dedicated "re-engagement" feature; the segments + sequences combination already covers the use case.

The pattern

1. Segment — build a smart segment that matches your inactive cohort.
2. Sequence — build a drip sequence with a tag_added trigger.
3. Glue — tag everyone in the segment, drip auto-enrols them.

Step 1 — the inactive segment

At /contacts/segments/create, click the Win-back: inactive 90 days prefab (Phase 4 prefab catalog) and tweak the threshold:

match: all
rules:
  - field: lastInteracted, op: olderThanDays, value: 90
  - field: isBounced, op: equals, value: false
  - field: isUnsubscribed, op: equals, value: false

The bounced / unsubscribed gates keep your re-engagement mailing from hitting addresses you already know don't engage.

Save as VIP win-back (or whatever name you prefer).

Step 2 — the drip sequence

At /mailing/sequences/create:

• Trigger type: tag_added
• Trigger value: re-engage (or any tag you'll apply to the segment)
• Steps:
  • Day 0: "We miss you — here's what's new"
  • Day 3: "Quick check — is this still interesting?"
  • Day 7: "Last call — stay subscribed?" with explicit unsubscribe link

Save the sequence.

Step 3 — tag the segment

From /contacts/segments, click the Send mailing action on the VIP win-back row. Compose loads with the live segment evaluation pre-loaded as recipients (after hygiene filtering).

Set the subject and body to one of the steps you defined — or use a stub subject + body and rely on the drip steps below to do the actual content.

Two paths:

A) Tag-then-drip (cleanest)

Send a one-line mailing whose only purpose is to apply the re-engage tag via the existing tag_added trigger fan-out (the trigger fires the moment the tag is applied, regardless of source). Better: skip the mailing and just use the Bulk tag add API or a manual tag-add to enrol everyone:

PATCH /api/contacts/bulk/tags
X-Api-Key: fli_...
Content-Type: application/json

{ "contactIds": [<segment matches>], "addTags": ["re-engage"] }

B) Direct mailing

Send the segment a one-shot mailing (no drip). Simpler, but you don't get the Day 3 / Day 7 follow-ups automatically.

Why no dedicated feature?

A segment_matched drip trigger (auto-enrol every contact who newly matches a segment, periodically re-evaluated) is on the Phase 6 backlog. Today's pattern covers the same need with one more click of setup — explicit enrolment via tag-add.

Related

• Smart segments — the segment editor + prefabs
• Drip campaigns — the sequence editor
• Bulk APIs and subscribe widget — bulk tag add