Submission analytics

Contacts & Mailinganalytics3 min read

Form submission analytics

Available on Professional and Unlimited

Every form has a stats page at /forms/{id}/stats with three tabs: Charts, Submissions, and Raw data. The Charts tab opens first so the visual summary lands above the raw list — Submissions and Raw are one click away.

Summary cards

Four at the top: total submissions, last 7 days, submissions with an extracted email, and the timestamp of the most recent submission. Always visible regardless of which tab is active.

Charts tab

Auto-aggregated, type-aware visualisations driven by the form schema:

Element type	Default chart	Toggle options
Radio button	Pie	Pie / Bar / Line
Dropdown	Pie	Pie / Bar / Line
Checkbox	Bar	Bar / Pie / Line
Switch	Pie	Pie / Bar
NPS / Rating / Likert / Slider	Bar histogram	Bar / Line
Textbox / Comment	Frequency table (top-10)	(no chart)

Schema-defined choices appear even when nobody picked them — zero-count rows are preserved so a 0/3/12 split renders accurately. Multi-select arrays (checkbox) are flattened so each picked option contributes one tally per submission.

Per-chart toggle and exports

Each card's header has:

A small icon button group to switch between pie / bar / line. Switching one chart's type re-renders only that chart — the rest stay put.
Export PNG — downloads the chart as an image, composited onto a white background so it pastes cleanly into Word / Slack / Notion (transparent PNG would be invisible against dark themes).
Export CSV — per-chart 2-column CSV (Value, Count) with a trailing total row. Useful for opening in Excel or pasting into a slide.

Filenames: form-{shortcode}-{question-name}.{png|csv}.

Submissions tab

Chronological list of submissions with expandable JSON answers, submitter email + name (when extracted from the answers or via a tracked mailing link), country code, and timestamp. Page load caps at 2000 submissions; the download endpoints stream the full set.

Raw data tab

Pretty-printed JSON preview of the most recent 50 submissions plus two Download buttons:

Download JSON — full payload including all metadata (id, submittedAt, email, name, country, referrer, IP, user agent) and parsed answers.
Download CSV — flattened wide format. One row per submission, columns are the metadata fields plus every distinct answer key discovered across submissions. Multi-value cells (checkbox arrays) collapse to ;-separated strings, all CSV-escaped per RFC 4180.

Filenames include the form short code and a UTC timestamp so multiple downloads don't clobber.

Forms — designing the form
Newsletter subscribe page & group embed — alternative for email-only signup flows
Drip campaigns — trigger sequences from form-source tags